In 2015, Tire World Ltd (TWL) emerged as a formidable force in Kenya's automotive sector. Born from a strategic vision, TWL was established to consolidate and expand the tyre business, setting a new benchmark for quality and service in the industry. Since its inception, TWL has become synonymous with reliability, innovation and customer satisfaction.
Tire World Ltd stands as a giant in the industry, renowned for its extensive product range and unparalleled service. As the sole distributor of premium tyre and automotive brands such as Maxxis, CST, Alliance by Yokohama, Powerzone Batteries, Veedol & Eurol lubricants, TWL offers products that meet the highest standards of quality and performance. Whether it's for passenger vehicles, commercial trucks, agricultural machinery, or high-performance sports cars, TWL has the perfect tire to match every need.
With over 12 branches strategically located across Kenya, TWL’s expansive footprint ensures that it is always within reach of its customers. Each branch is a beacon of excellence, staffed by dedicated professionals who provide expert advice, reliable service and exceptional customer care.
TWL’s reach doesn't stop at physical locations. Through its state-of-the-art e-commerce platform, TWL serves consumers across East Africa, making it easy for customers to browse, purchase and have their automotive products delivered right to their doorstep. This seamless integration of online and offline services underscores TWL’s commitment to convenience and customer satisfaction.
At Tire World Ltd, customers are at the heart of everything we do. Our unwavering commitment to excellence, integrity and customer satisfaction is evident in every interaction.
From the moment a customer walks into one of our branches or visits our website, they are met with a promise of quality, trust and superior service.
Our team of experienced professionals is dedicated to ensuring that every customer finds the right product for their needs and our after-sales support is second to none.
TWL is not just a place to shop; it’s a great place to work. We believe that our people are our greatest asset and we invest in their growth and development.
Our inclusive and supportive work environment fosters innovation, teamwork and professional growth. Employees at TWL are encouraged to take initiative, think creatively and contribute to our shared success.
We are proud of our diverse and talented workforce and we celebrate their achievements as they drive the company forward.
The story of Tire World Ltd is deeply rooted in the legacy of the Gudka Group. In 1978, Gudka Westend Motors Limited was founded in Kisii, Kenya. The company began as a modest venture focused on supplying and distributing automotive parts and tyres.
Its commitment to reliability and quality service quickly earned it a solid reputation. By 1984, the Gudka Group expanded its operations to Nairobi, recognizing the opportunities in Kenya's bustling capital. This move marked a significant milestone, fueling the group's growth and establishing a stronger presence in the automotive industry.
As Tire World Ltd continues to grow, we remain committed to our core values of Our vision is to expand our footprint even further, bringing our premium products and exceptional services to more customers across East Africa. We are constantly exploring new ways to enhance our offerings, streamline our operations, and deliver greater value to our customers