TWL also known as Tire World Ltd, was established in 2015 with the exclusive purpose of concentrating on the tire business of the GUDKA GROUP, and extending its presence throughout the entirety of East Africa, which has consistently been a primary area of focus for the GUDKA GROUP.

Gudka Westend Motors Limited was formed in 1978 in a small town of Kenya called Kisii. The Group’s primary activities is to supply and distribute automotive parts and tyres in Kenya, Uganda and Tanzania. In 1984, the group opened its second branch in Nairobi, Capital City of Kenya. As the company expanded its wings, it also diversified its portfolio into Agriculture machinery, real estate and farming.

Gudka Westend Motors Ltd then changed to Gudka Group and formed separate companies within the group to manage the different portfolios.


Our Vision

Our vision is to be the leading automotive solution provider, recognized for a strong brand identity that earns the devotion of both our employees and customers alike.

Our Purpose:

At Tire World Limited, our purpose is to provide premium quality products and services that not only meet customer needs but also exceed expectations. We are dedicated to developing trust and loyalty among our customers through a commitment to excellence


Original equipment supply is at the heart of Maxxis corporate strategy. Developed initially in the Far East where core manufacturing was based, OE fit now encompasses all these brands.


Central to the marketing philosophy behind the Maxxis brand is a policy of developing close working relationships with original equipment manufacturers. In a totally integrated approach Maxxis has established top quality Research and Development centres in Asia, Unites States and Europe, which strive to continually improve product quality. Allied to this Maxxis has sought and successfully attained manufacturing quality standards which has resulted in Maxxis receiving quality awards from major manufacturers such as Ford, GM and Toyota to name but three.

Such devotion to the manufacturing process and the quality of its products in meeting its customer’s needs has seen Maxxis awarded original equipment contracts with OEM’s globally amongst these contracts Maxxis are:

  • Original Equipment supplier to Ford, GM, Toyota, Nissan, VW, Mitsubishi, Nissan and Hyundai in Asia. GM and Ford in the USA, and Peugeot CSA in Europe
  • OE supplier of Motorcycle tyres to Yamaha, Honda, Suzuki and Kawasaki
  • OE supplier of ATV tyres to Honda, Yamaha, Suzuki, Kawasaki, Polaris and KTM.
  • OE supplier of bicycle tyres to Cannondale, Giant, Merida, Yeti, Iron Horse, Kona and Orange.
  • OE supplier of supplier of scooter tyres to Yamaha, Suzuki, Aprilia, Malaguti, Piaggio, MBK, Gilera and Kymco

The list goes on… It is reassuring to know that these manufacturers recognise the quality that Maxxis brings to its products.

Brand promise

Your Safety, Our Priority

Main Pillars

  1. 100% Quality
  2. 100% Service
  3. 100% Trust


1. 100% Quality: Total Quality Management (TQM)

Quality-Oriented Products:

We are committed to offering products that are not only of high quality but also provide excellent value

for money.

Continuous Improvement:

We foster a culture of continuous improvement, introducing new products, keeping up with industry

trends, and actively seeking and incorporating feedback and reviews.

Continuous Training:

Our staff undergo continuous on-the-job training to enhance their product knowledge and stay abreast

of industry developments.

Integrity and Accountability:

We uphold principles of integrity, accountability, and commitment to our products, processes, and the

company as a whole.

Modern Technology:

We invest in modern equipment and technology to ensure the efficiency and effectiveness of our


Clean and Efficient:

We maintain a clean and efficient working environment to support quality production and service


2. 100% Service: Dedicated Customer Service

Proud Employees, Proud Customers:

Our employees take pride in their work, creating a positive environment that reflects in the satisfaction

of our customers.

Attentive and Professional Staff:

We ensure our staff is attentive, courteous, professional, and respectful in all customer interactions.

Honest and Transparent Service:

We deliver services with honesty, transparency, and ethical practices, building trust with our clients.

Referral and Loyalty Programs:

We actively encourage and reward customer referrals and cultivate loyalty through incentive programs.

Joyful Employees and Clients:

We strive for a work environment and service experience that brings joy and satisfaction to both

employees and clients.

Enhance Customer Value:

We aim to provide more for less, exceeding customer expectations and enhancing their overall value.

3. 100% Trust: Creating Lifelong Customers

Loyal Customers

We build lifelong relationships with our customers through consistent, reliable, and sincere interactions.

Honesty and Respect

Our commitment to honesty, respect, care, and appreciation is the foundation of the trust we develop

with our customers.

Consistency in Service Delivery

We maintain consistency in our service delivery, ensuring that our customers can rely on us for their

automotive needs

Core Values:


- We take responsibility, deliver on promises, and honor commitments.

- Mistakes are acknowledged, and we strive to make things right.


- We do the right thing for every customer and for each other.

- We act ethically without waiting to be told what's right.


- We bring our best to everything we do and take pride in our successes.

- Our passion energizes those around us.


- We are a trusted source of knowledge and confidence to our customers.

- Continuous investment in knowledge, skills, and technology is our commitment.


- We communicate honestly, openly, and proactively.

- Building trust through timely and accessible information is a priority.


- We own our work, solving problems and thinking innovatively.

- We encourage out-of-the-box thinking and challenge each other to excel