The Tire World Mobility Centre today unveils its rebrand. The company’s brand evolution is a demonstration of not only its expanding product catalogue and breadth of services, but its ability to support the growing mobility needs of its clients.
The story so far
Founded in 2015, under the name of Tire World Ltd (TWL), the brand had become synonymous with tires and automotive services. This continued existence and expansion with 10 satellite branches dubbed “Maxxis Tyre Centers” set a new benchmark for quality and service in the automotive industry.
With such growth comes the need for any brand’s logo, imagery and language to evolve, and to communicate a clear vision to its clients. Tire World Mobility Centre CEO Bhavin Gudka puts it clearly “…. We are not in the tire business. We are not in the battery business. We are not even in the service business. We are in the business of enabling people to live life with freedom and confidence and to do it safely. “
What’s changed, and why?
The refreshed branding is informed and propelled by the Tire World Mobility Centre long-term strategy, reflecting the company’s growing portfolio of products and services beyond just tires.
The involvement has seen a completely redesigned look and feel, including the new logo, and the launch of a new Tire World Mobility centre in Thika. We don't just sell what goes on the vehicle; we help keep the vehicle going. Our purpose is to keep you moving safely, with a commitment to empower 500,000 customers on their journeys across East Africa by 2028
We are now Tire World Mobility Centre!